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posted by rick in Copywriting
Recommended Copywriting Books?

Just finished reading The Boron Letters...

https://www.amazon.com/Boron-Letters-Gary-C-Halber...

My review of it is it reads more of journal or story as it was letters written to a son... A lot of great lessons on the psychology of sales and some nuggets on copywriting...

With so many books out now, hard to pick what to read next...

Was thinking about going old school and getting the Robert Collier Letter Book...

https://www.amazon.com/Robert-Collier-Letter-Book/...

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