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posted by jyy in Email Marketing

Email Marketing - Is it worth the time?

Apparently, for every $1 invested the return is a whopping $44.25 :) However, though, I have my doubts. In fact, I know marketing (of any type) to be more like a poker machine were a large bankroll and some skill is needed to win.

OK, here is another stat about email marketing:

Of all the email sent by companies, 82 percent is opened! That's amazing. Myself, I rarely open emails sent, but I'm not an email guy.

What are your thoughts? Sign Up or Log In

EfficientNinja - 0 points - 9 months ago
Do you know how they track if the email is read or opened? I haven't tried setting up an email server and I don't know if it is possible. If the return is high, then it is really worth investing both time and money in email marketing.
Martinsx - 0 points - 9 months ago
Well, I would say that email marketing is one the most successfully means to market anything online and reach out to huge number of people with just one click of the keyboard. I make use of Aweber for my email marketing. It's the best way to carry out your email marketing.
rlpzbeermoney - 1 point - 7 months ago
I don't think a lot of people open emails nowadays. I know a lot of people who only open emails when they forgot their passwords and stuff. People are more on social media than emails. I'm an email person myself. I let the Gmail app on my phone notify me when I receive an email. I just like to be updated on what I am sent.
Corzhens - 1 point - 7 months ago
That may sound amazing to you that 82% of emails sent out are opened. My take on that is the subject of the email. There are email writers who are very creative such that seeing the subject will make you click to open and read what's inside. In the olden days, there was a prevalence of the Nigerian emails about an inheritance. I'm sure that email got almost 100% opened because of the intriguing title. Anyway, I also open emails that are obviously a marketing email if the subject says something about the benefit for me.
jeffreyjose48 - 1 point - 7 months ago
Wow! That's nice. I am happy for you. Its already a great money to earn. I believe its worth of your time. If I have dollars also I would invest on it.

My problem is money. I don't also know much about email marketing. What is your decision about it? I would like to know more about this. Thanks!
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