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posted by rick in Copywriting

Recommended Copywriting Books?

Just finished reading The Boron Letters...

https://www.amazon.com/Boron-Letters-Gary-C-Halbert/dp/1484825985/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1505938348&sr=8-18

My review of it is it reads more of journal or story as it was letters written to a son... A lot of great lessons on the psychology of sales and some nuggets on copywriting...

With so many books out now, hard to pick what to read next...

Was thinking about going old school and getting the Robert Collier Letter Book...

https://www.amazon.com/Robert-Collier-Letter-Book/dp/8087830679/ref=pd_sim_14_2?_encoding=UTF8&psc=1&refRID=2K3PHJPX1HP769Q0Y63G

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treefitty - 0 points - 1 year ago
Definitely get Robert Collier's Letter Book, also Claude Hopkins Scientific Advertising https://www.amazon.com/Life-Advertising-Scientific... and How I raised myself from failure to success in selling by Frank Bettger https://www.amazon.com/Raised-Myself-Failure-Succe...
Caguioa747 - 1 point - 4 months ago
I recommend How to Write Great Copy by Dominic Gettins is a great one. He’s from the UK so some of the references were a bit obscure for me (I’m in the US) but it was a great book with great examples and photos. Well worth the read. I learned that the word “slogan” is actually derived from a Gaelic word that roughly translates to “battle cry.”
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